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THE IDEA
Changing the shape of the shoe industry...
The uncomfortable truth is that feet have become shoe-shaped. This is affecting our health, balance and mobility. Working with minimal
footwear pioneers, Vivobarefoot, we uncovered this ‘Shoespiracy’ with a series of online films and fly-posters.
THE LAST THING THE SHOE INDUSTRY THINKS ABOUT IS YOUR FEET.
OOH:
67% increase on orders during the campaign.
560k click throughs
to site
(versus 100k target).
4 x as many
completed views
versus previous
campaigns.
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