THE CHALLENGE

Sacla’ were not only losing share to supermarket own brands, pesto
pasta was losing its grip on the midweek mealtime.

We needed to convince a younger generation of potential pesto
lovers to reach for Sacla.

THE IDEA

There was a trend amongst under 40's to use fewer ingredients for
affordable and minimum effort mealtimes.

What could be simpler than adding some pesto to pasta?

Our campaign put pesto on people’s radar, celebrating Sacla’ as the nation’s favourite brand.