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THE CHALLENGE

Homeprotect were fairly unknown in the home insurance category. Yet they can protect up to 97% of UK homes, including even the most challenging and specialist cases.

THE IDEA

Cover for almost every home...

A bold campaign designed to put Homeprotect in the minds of more
people. Instead of looking at homes we can insure (which is pretty much all of them), we highlighted the ones we can’t.

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BUCKING THE CATEGORY NORMS IN HOME INSURANCE

  • Brand Stategy

  • Creative Direction

  • TV

  • Social

  • Online

  • OOH

TV:

OOH:

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25% increase in brand awareness.

44% increase in brand search.

88% increase in website traffic.

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