THE CHALLENGE

In a category where all retailers are competing on the same metrics - price, range and service - how can we be memorable?

THE IDEA

The March of The Cartridge People...

Cartridge People give customers great value OEM and own brand cartridges with excellent service and prompt delivery. They work hard to ensure their customers can print more.

In fact, their own brand cartridges literally have more ink in them. So we made switching to Cartridge People feel like a pilgrimage.